CLIA

Cruise News:

Cruise Lines International Association (CLIA), the cruise industry organization for 24 member cruise lines and 16,000 travel agency members, today predicted a record year for 2008, with its member lines projected to carry 12.8 million passengers. Of the total, 10.5 million passengers will originate from North America, 2.3 million from international markets.

"The cruise industry, represented by CLIA member lines and driven by new ships, innovative itineraries and ground-breaking shipboard facilities and activities, continues to demonstrate enviable strength," said Dan Hanrahan, CLIA's marketing committee chairman and president & CEO of Celebrity Cruises and Azamara Cruises. "We anticipate that the unparalleled diversity of cruise experiences offered by our members will result in another record year for the industry."

Adding to the excitement of cruising in 2008 will be the introduction of eight new ships and two redeployed vessels joining the CLIA fleet, representing a total increase in berths of 23,275. Taking into account the timing of ship introductions and deletions throughout the year, the actual annual increase in available net bed days -- and passenger growth -- is projected to be a moderate 1.6 percent. Based on known 35 new ships that CLIA will introduce from 2008 - 2012, the CLIA fleet will have a 29 percent increase in capacity from 2007, reflecting a dynamically changing capacity environment.

 Attention All 2008 CLIA ID Applicants: In order to apply for your 2008 CLIA ID Card, you are required to complete and pass any one CLIA Online Training program or CLIA Seminar. This prerequisite applies to ALL NEW AND RENEWING CARDHOLDERS. Renewing cardholders - you must complete and pass the training prerequisite since receiving your 2007 card and prior to applying for your 2008 ID Card. You must complete a program you have not previously used for the ID Card.

THESE CLASSES ARE TAKEN AFTER COMPLETION OF THE LEISURE TRAVEL AGENT PROGRAM. THEY ARE ALREADY INCLUDED IN THE TOTAL PACKAGE PRICE YOU SEE ON COMPARABLE TRAINING

Any 1 Course: $30
Any 2 Courses: $60
Any 3 Courses: $75
Any 4 Courses: $105
Any 5 Courses: $115

Key Benefits

• These courses provide you with proven methods to increase your cruise sales. And best of all, earn 15 credits per course towards your cruise counselor certification -- the industry's most prestigious training achievement. If you sell cruises, these courses are a must!

• The all new: Understanding the Luxury Market! Register now for Understanding the Luxury Market. Throughout this course we will be reviewing the various ways that you can cater to the luxury market. Successful completion of this course will provide you with the necessary tools needed to reach out to a high end clientele. Catering to the luxury market will increase the amount of business and commission you make. By completing these courses, you'll earn 15 Credit Units each toward your Cruise Counselor Certification.     The all new: Building a Smart Business Plan! Register now for Building a Smart Business Plan. You can't get into shape without a good, clearly-defined exercise and eating plan. And you can't get your business into shape without a clearly-defined business plan. In this course you'll learn the details about creating a business plan for yourself and your agency. You'll understand what a business plan is all about, why you should create one, and the detailed components of a good plan. By completing these courses, you'll earn 15 Credit Units each toward your Cruise Counselor Certification.         We are happy to announce the release of our two latest exciting training courses: Cruise Destinations: A FAM Tour of Ports Western Hemisphere Cruise Destinations: A FAM Tour of Ports Eastern Hemisphere Register now for the two new Cruise Destinations: A FAM Tour of Ports courses. In these Courses, you'll learn all about destinations and shore excursions that your clients will absolutely love. It will give you the information you need to match up your clients with the perfect destination and itinerary for their dream vacation. By completing these courses, you'll earn 15 Credit Units each toward your Cruise Counselor Certification. The CLIA Fleet Review, Customer Relations Management, and Marketing Your Agency on The Internet: Sponsored by: American Express! Register now for CLIA Fleet Review, Customer Relations Management and the new Marketing Your Agency on The Internet! In these Courses, you'll learn an overview of the mission, ships, itineraries, unique qualities and sales strategies of each member line in the CLIA fleet as well as the essentials, benefits and system requirements of Customer Relations Management. You'll also learn the marketing principles that are important to your online success. We'll introduce you to the 12 E-Strategies that can assure that success. We'll show you how to tailor and optimize your existing website for better exposure in the top search engines. By completing these courses, you'll earn 15 Credit Units each toward your Cruise Counselor Certification. Cruise Vacations, An Introduction - 3rd Edition An introduction to selling cruises written by noted travel writer Marc Mancini, and published by CLIA. Practical skills are taught that are proven to improve cruise sales, as well as lessons on how to read a cruise brochure, how to determine the best stateroom for your clients, and how to select the best cruise for your clients. If you sell cruises, you should take this course! Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification.   Principles of Professional Selling - 3rd Edition Practical sales techniques that will help you qualify cruise prospects, overcome objections, and close the deal. Learn how to open a conversation, how to overcome objections, and how to close professionally and effectively. All sales agents should know the skills taught in this course. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification.   Power Selling Techniques - 3rd Edition Learn special skills required for controlling the sales process and winning over reluctant prospects - and do it on the telephone! Telephone sales techniques, advance closing techniques and many other valuable skills that will help make your cruise sales go through the ceiling! If you want to increase your cruise sales efficiency, take this course! Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification.   Direct Mail That Sells - 2nd Edition In this course, you'll learn the principles of designing, writing and producing a direct mail campaign that will be a very profitable way for you to market cruises, as well as your agency! Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Creating A Cruise Marketing Plan - 2nd Edition In this course, you'll learn the principles of designing, writing and producing a Cruise Marketing Plan. We help you formulate your very own marketing plan that will answer all the questions you may have about how to better sell travel. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Group Sales: Made Easy   In this Course, you'll develop a deeper understanding of the group travel industry, and learn how to sell and market to groups in order to expand your customer base and increase your profits by presenting successful "Cruise Nights." Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Negotiating to Win! - 2nd Edition In this Course, you'll learn the principles of negotiating as used by every successful negotiator. Webster's Unabridged Dictionary defines "negotiate" like this: Negotiate: "to deal or bargain with another or others." That's pretty general, isn't it? In this course, we give you a much more precise definition. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Cruising - The Ultimate Incentive! - 2nd Edition In this Course, you'll learn the principles of an incentive program, why incentive marketing is a viable alternative for a travel agency, how to sell an incentive program, and ways to make an incentive program successful for the customer. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. The Psychology of Selling - 2nd Edition In this Course, you'll learn why people come to you, how you can reinforce loyalty from your clients, and ways to sell to each of six different types of cruisers CLIA has identified. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Choosing Champions - 2nd Edition In this Course, you'll learn the principles of finding, training, motivating and keeping your employees. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Selling to Special Interests/Niche Markets - 2nd Edition In this Course, you'll learn the definition of "Special Interests," or "Niches," and why these markets have great potential for travel agency marketing. You'll learn how to sell to niches and ways to make this marketplace successful for you. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Effective Presentation Skills: Strategies to Increase Your Cruise Sales In this Course, you'll learn the principles of making an effective presentation of all sorts and to all manner of audiences with professionalism and confidence. You'll learn to overcome stage fright, analyze an audience, research your subject and polish your presentation like a professional. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Cruise Geography...Knowing the World You Sell - 2nd Edition In this Course, you'll learn to apply the geographic information presented to advise clients on both familiar and exotic cruise destinations. You'll become familiar with both popular, well-known destinations, and those that are not well known, more exotic, and in many cases, more appealing to certain cruise clients. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Managing Your Time Effectively - 2nd Edition In this Course, you'll learn to better manage your time throughout the workday, and to maximize your efficiency at selling cruises and all other travel products. You'll be able to accomplish more because you'll be better organized and resourceful. You'll also be able to carry these principles over to your personal life. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Local PR Techniques - 2nd Edition In this course you'll gain a thorough understanding of how applying the proper public relations and publicity techniques can increase your personal visibility and that of your agency. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. CLIA Fleet Review 2007 In this Course, you'll learn an overview of instruction on the mission, ships, itineraries, unique qualities and sales strategies of each member line in the CLIA fleet. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Customer Relations Management In this course, you'll learn the essentials, benefits and system requirements of Customer Relations Management. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Marketing Your Agency on The Internet In this course, you'll learn the marketing principles that are important to your online success. We'll introduce you to the 12 E-Strategies that can assure that success. We'll show you how to tailor and optimize your existing website for better exposure in the top search engines. Last but not least, we'll take you through real-life examples that illustrate ways to effectively use the Internet to drive traffic to your site. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Cruise Destinations: A FAM Tour of Ports Western Hemisphere In this course, you'll learn all about destinations and shore excursions that your clients will absolutely love. It will give you the information you need to match up your clients with the perfect destination and itinerary for their dream vacation. Approximate study time: 6 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Cruise Destinations: A FAM Tour of Ports Eastern Hemisphere In this course, you'll learn all about destinations and shore excursions that your clients will absolutely love. It will give you the information you need to match up your clients with the perfect destination and itinerary for their dream vacation. Approximate study time: 6 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification. Building a Smart Business Plan You can't get into shape without a good, clearly-defined exercise and eating plan. And you can't get your business into shape without a clearly-defined business plan. In this course you'll learn the details about creating a business plan for yourself and your agency. You'll understand what a business plan is all about, why you should create one, and the detailed components of a good plan. Approximate study time: 3 hours Credits: 15 Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counselor certification.

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